Conversion Rate Optimization

Conversion Rate Optimization Impact Calculator

Timeframe

Current Conversion Rate (%)* ?

Target Conversion Rate (%)* ?

Monthly Website Traffic* ?

Unique visitors per month.

Average Order Value ($)* ?

Average revenue per conversion (or value per lead).

Advanced assumptions (optional)

Target AOV ($) ?

Use if upsells/UX increase AOV.

Traffic Change (%) ?

Projected traffic lift from CRO/SEO/ads.

Gross Margin (%) ?

To estimate profit impact.

Project Cost ($) ?

For ROI and payback period.

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Current Monthly Conversions

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Current Monthly Revenue

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Target Monthly Conversions

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Target Monthly Revenue

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Increase in Monthly Conversions

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Increase in Monthly Revenue

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Revenue per Visitor–

Target vs current.

Relative Lift in CR–

How much higher the target is vs current.

Estimated Profit Gain–

Uses gross margin %.

ROI & Payback–

Based on project cost.

Conversions (Current)

Conversions (Target)

Revenue (Current)

Revenue (Target)

Bars are scaled to the larger of current vs target.

4370 Chicago Dr. SW #522
Grandville, MI 49418
United States